The everyday T-Shirt. Refined.

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Constantly improved by the customer

Every batch is continuously improved, shaped by customer feedback

Pre-Shrunk

Pre-washed during manufacturing, which vastly reduces any further shrinkage & change in shape

Crafted in Portugal

Responsibly made - By the best hands in garment manufacturing, using the finest 180gsm Egyptian long staple cotton

Built with an obsession for detail.

The Story

The Simple T-Shirt Elevated!


"Whilst the original was good, 2.0 is simply great.
I appreciate the compromise in length between the old standard and long and it sits well, arm length is good, but the real win is in the neck which sits higher and more robust than before.

Means these look good casually or with soft tailoring. Great stuff Leon. Looking forward to the new colours."

David - Sep 2026

Black 2.0

Black 2.0

£32.00

Black 2.0

£32.00
White 2.0

White 2.0

£32.00

White 2.0

£32.00
Navy 2.0

Navy 2.0

£32.00

Navy 2.0

£32.00