The Story

After more than 20 years in Formula 1, working as part of a multiple championship-winning team, I learned to obsess over perfection, because it isn’t optional — it’s mandatory. Away from the track, I developed the same obsession in a new area: The search for the perfect T-shirt.

I tried countless brands, paid for “premium” options, including overpriced ones — but nothing truly delivered. Fit, fabric, durability… something was always missing. Unable to accept compromise, in 2018 I decided to create my own.

Fast forward to 2024 & years of searching, sampling, and testing, Finley Original was born. Every garment is produced in Portugal by the benchmark in garment production, designed to fit better, cut better & pre-washed to maintain its shape, essentials should be worn for years, not months.

This is only the beginning. Finley Original isn’t about one person’s idea of perfection — it’s about building essentials together. Future colours, limited editions and new products will be shaped by customer feedback. My goal is simple: To create better-made essentials that keep improving, just as I learned in Formula 1 — The pursuit of progress doesn't ends.

Leon - Founder

 

Purpose

This isn't your average clothing brand.

We're building a community of people who understand, appreciate, and reward themselves with today’s definition of luxury. We pride ourselves on offering something that not only fits better, but that’s created ethically, is fairly priced and made to last.


Dream

We produce in small batches, enabling us to introduce improvements from customer feedback, quickly & constantly striving for perfection & reducing wasted inventory.
In a time when fast fashion reigns, we’d rather go the other way, we focus on quality and obsess over every detail so that time & time again, your essentials look and feel just as great as they did on day one.

 

Values

Finley Original is committed to designing, sourcing materials, and manufacturing essential clothing with the future in mind. Through a focus on timeless collections, carefully selected fabrics, exceptional craftsmanship and attention to every detail.

We believe in a ‘less is more’ approach to consumption and create products made to last, encouraging our customers to love their essentials for years to come.

Better made from the start.